Josh Kroenke has spoken to BBC Sport and his comments are a real insight into his views on the club and the direction Arsenal are heading toward.

Kroenke did the same on the eve of our transfer activity and his words were met with derision. Positivity was low, and in the aftermath of our heavy and demoralising loss to Chelsea in the Europa League Final, Josh Kroenke’s comments sounded like soundbites we had all heard from politicians.

Kroenke’s latest comments reference that defeat heavily, and how the strategy from the backroom staff had to change dynamically – so much so that upon viewing the second half, Kroenke knew that the transfer approach and targets they had in mind would have to change.

The failure to reach the Champions League saw Kroenke, Vinai Venkatesham, Raul Sanllehi and Edu Gaspar work with Unai Emery to decide on new targets and how to achieve them.

The rest is history and we can look back on one of, if not our most successful transfer window in recent memory. That makes Kroenke’s latest interview a lot easier to believe.

Kroenke went on to talk about this season and the excitement on how this squad will fare. Kroenke revealed that every season means the same target for Arsenal – to win the Premier League. A team that is challenging for the league title in the world’s strongest domestic competition means that they will also have what it takes for other honours, and Kroenke aimed to illustrate the high targets the club has behind the scenes. He claimed that we want it all…

Easy to say of course, but Kroenke didn’t stop there. He also touched upon the protests this summer and how they weren’t a catalyst for this summer’s transfer activity, and how Unai Emery and his devotion and energy in his role is exactly what Arsenal need right now.

January is far away, but with Kroenke also claiming that the winter window will see the same proactive activity if needed, we can have a ray of hope that Josh Kroenke has the right ideas and the right team to get the club back on track and in the right direction.

The full interview can be found on BBC Sport.  

Josh Kroenke has said the right things, and he has backed up his words with action this summer. Now we should give him and his team the time to see if this approach will work.